Blog

Notes on brand, product design, and AI automation.

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  August 4, 2026

  Agency, freelancer, or in-house: who should build your brand

  The honest trade-offs between a freelancer, an in-house hire, and a studio. And a simple way to decide for your stage.

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  July 28, 2026

  AI is great at volume. It has no taste.

  Every studio is AI-native now. The honest version: AI makes volume, taste is the human outlier, and taste is the whole job.

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  July 21, 2026

  How to name a startup without hating it in six months

  Positioning first, fifty options, ruthless cuts, and the boring checks that save you a rebrand later.

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  July 14, 2026

  What an MVP actually costs in 2026 (and why it is not $50k)

  Most agencies quote $30k–$300k. Here is where that money really goes, and how to ship a real MVP for far less.